Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.
Bringing the best of Google tools to WordPress
Site Kit includes powerful features that make using these Google products seamless and flexible:
Easy-to-understand stats directly on your WordPress dashboard
Official stats from multiple Google tools, all in one dashboard
Quick setup for multiple Google tools without having to edit the source code of your site
Metrics for your entire site and for individual posts
Easy-to-manage, granular permissions across WordPress and different Google products
Supported Google tools
Site Kit shows key metrics and insights from different Google products:
Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
AdSense: Keep track of how much your site is earning you.
PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.
Sign in with Google: Allows visitors to sign up and log in to your site with their existing Google account.
Reader Revenue Manager: Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts.
Ads: Get customers and sell more with targeted traffic from Google Ads.
Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data.
However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use Site Kit with a staging environment.
Installation from within WordPress
Visit Plugins > Add New.
Search for Site Kit by Google.
Install and activate the Site Kit by Google plugin.
Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.
Manual installation
Upload the entire google-site-kit folder to the /wp-content/plugins/ directory.
Visit Plugins.
Activate the Site Kit by Google plugin.
Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.
After activation
Visit the new Site Kit menu.
Follow the instructions in the setup flow.
Go to the main Site Kit dashboard which already displays key metrics from Search Console.
The Site Kit plugin is free and open source, and will remain so. Individual Google products included in Site Kit are subject to standard terms and fees (if any) for those products.
What are the minimum requirements for Site Kit?
In order to successfully install and use Site Kit, your site must meet the following requirements:
WordPress version 5.2+
PHP version 7.4+
Modern browser – Internet Explorer is not supported
Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.
Why is my dashboard showing “gathering data” and none of my service data?
It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.
If you are still seeing this message after a few days, feel free to get in touch with us on the support forum.
Why aren’t any ads appearing on my site after I connected AdSense?
You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.
If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.
You can find more information on how Site Kit works with AdSense in our Managing AdSense guide.
Is Site Kit GDPR compliant?
When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.
By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in Site Kit > Settings > Analytics > Anonymize IP addresses.
There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.
Super helpful to track site data in one place. Easy connect with Google tools. Saved time fr. Stats are clear and useful. No issue so far, works smooth 👍
Gives helpful insights from Google tools in one place. Setup was okay but not super smooth. Feels a bit basic sometimes. Good for simple use but needs more features.
Watch out! This can completely screw up Google Ads Reporting
This plugin is sold as a way of simplifying your tracking. But BEWARE DOUBLE REPORTING of Conversions.
If your website uses Woocommerce and Google for Woocommerce to connect your store with Google Merchant Centre and Ads, so that you can list your products either free on Merchant Centre and/or a Google Shopping Ads campaign. Then you cannot use the Site Kit > Analytics > Enhanced Conversion Tracking > Track Plugin Conversion option. This is because, even though this option sits under the *Google Analytics* options, it actually reports Purchase conversions into Google Adwords as well –you have to click through to 'Learn More' in order to find this hidden piece of info– it should be stated clearly on the page. Meanwhile, Google for Woocommerce cannot be disabled without sacrificing the whole shebang, so you must disable the Plugin Conversion Tracking option in SiteKit. Unfortunately, this means that Google Analytics then does not receive Conversion Tracking, so you need another solution, most easily Google Analytics for Woocommerce, which can do that.
The same thing applies if you use GRAVITY FORMS and you have a Tag Manager set up already to track conversions. Then you need to disable this 'Track Plugin Conversions' option because it 'automatically handles' your conversion tracking here too. Basically it's a bit of a nightmare because it does not enable you to see and select what 'conversions' you want it to track or not depending on your Tag Manager or other plugins installed.
By the way, it took me ages to find out why my conversions were suddenly double reporting and spending 2 hours with the the Google Technical Team didn't help, as they didn't have a clue either. In the end it was the Woocommerce Support team which worked it out.
Site Kit by Google is really handy. The setup was fast, no confusion at all. I can see all important data in one dashboard. Saves my time fr. Working smoothly, no lag. pretty useful 👍
Site Kit by Google is a solid plugin for integrating Google tools into WordPress. Setting it up is easy, and the data insights are helpful. However, it could use some more advanced features.
