Placeholder Manager lets you replace dynamic placeholders in WordPress content including posts, pages, titles, Gutenberg blocks, and widgets.
It is useful for multi-site branding, affiliate websites, and managing reusable content variables like brand names, URLs, and emails.
Key Features:
- Replace placeholders in content, titles, widgets, and blocks
- Create unlimited custom placeholders
- Easily update branding across your entire site
- Save time by avoiding manual edits
Example Usage 1
Placeholders defined:
Placeholder
Value
{BRAND_NAME}
TrexHost
{WEBSITE_URL}
https://trexhost.com
{CONTACT_EMAIL}
support@trexhost.com
Content in a post/page:
Welcome to {BRAND_NAME}!
Visit our website: {WEBSITE_URL}
For support, contact us at {CONTACT_EMAIL}.
Output on the site:
Welcome to TrexHost!
Visit our website: https://trexhost.com
For support, contact us at support@trexhost.com.
Example Usage 2
If you have multiple WordPress sites, you can duplicate content while keeping each site’s unique branding. Export and import posts/pages normally, then adjust placeholders per site.
When importing, ensure URL rewriting is configured correctly in your import tool.
Note:
When using placeholders in hyperlinks like {WEBSITE_URL}, WordPress may automatically add “http://”, causing broken links. To fix this, switch to the HTML editor and use:
